You put time, effort, and love into crafting a blog post. Writing the post is only half the battle. Then you have to be the copyeditor, proofreader, marketing strategist, SEO expert, graphic designer, and so on.
Maybe you’re lucky and have a staff of people to help you with all those things, but if you’re like me, you do it all yourself – welcome to entrepreneurship.
I bet you want to make the most out of each blog post and get the most traffic as possible. Here are my 25 strategies to improve your blog post and increase your traffic.
BEFORE YOU PUBLISH YOUR BLOG POST
1. Create Evergreen Content
Not to be confused with the evergreen tree (though same concept) I’m talking about lasting content.
If your blog post has longevity you can recycle it later and can be searchable, and useful, on Pinterest for years.
All pins and posts that say things like, “Best social media tips of 2015” I scroll right on by because I don’t care about 2015. If your blog post says, “Ultimate social media tips to get more engagement” I am totally reading what you have to say.
Remember, update your evergreen content if something does change.
2. Write a Catchy Title
Like the example I gave your title should compel someone to read your blog post. According to Copyblogger, 80% of people will read your headline. Only 20% will read the rest of what you wrote. Buffer says there is a formula for writing headlines and it goes like this:
Numbers + Adjective + Target Keyword + Rationale + Promise
3. SEO & Keywords
You don’t have to be an SEO expert you can get some help from Yoast SEO. You should not keyword stuff your post but you absolutely should incorporate your keywords throughout your blog post. This will help organic traffic to reach your site.
To boost your SEO ranking write long posts, create deep links to past articles you’ve written that complement your particular post (it adds value and keeps readers on your site longer), and link to outside sources. There is a whole strategy to SEO but these are the highlights to get you going.
4. Images & ALT text
I’m a Pinterest junkie which means I create several images for each blog post. I dedicated a whole post to my strategy behind that here. The takeaway is to ensure you add at least one on brand image to your blog post with an ALT tag description.
Social Warfare has a neat feature that lets you set this text automatically but it is only available in the pro version.
5. Content Upgrade
Give your reader some additional value for reading your post. Maybe a guide, checklist, or e-course that will provide them a little something extra. At the end of this post, you can grab the free checklist to keep handy for when you are writing your blog posts.
6. Read Your Blog Post Out Loud
I use Grammarly for proofing my post but nothing substitutes a good read out loud to check for grammar and sentence syntax mistakes.
Have a friend read your blog post too and give you feedback if possible. Not every post, but a post you’re particularly proud of and is a cornerstone article for your site.
AFTER YOU PUBLISH YOUR BLOG POST
7. Pin to Pinterest
Pin all of the images you have created to your Pinterest board. I have a main EverydayLyndsey.com board that I start with and pin everything to that. I recommend you create a board specifically for your website and only share pins for your blog posts there.
After you pin to your main board then over the next several days you can schedule the pins out onto other boards.
For example, this post I’ll pin to several relevant boards such as blogging tips, marketing tips, content creation, and so on. The purpose of this is to keep your pin in the rotation and reaches different audiences (perhaps people are only following certain boards).
8. Tailwind Pin Scheduling
I use Tailwind to do the heavy lifting when it comes to pinning on multiple boards. It’s really quite simple… go to your main Pinterest board and click one of the pins you just created and click the schedule button.
A second window pops up and asks you where you want to schedule this pin. Type in your board names and add to your pin queue.
The nice thing about this feature is you can also set an interval and specify what amount of time you want between each pin. That way, your Pinterest won’t be flooded with the same pin over-and-over immediately.
9. Tailwind Tribes
The other thing I love about Tailwind is that I can add my pin to Tailwind tribes. Think of tribes like Pinterest group boards. Except, each tribe has a set of rules that you have to re-pin other pins from the tribe members.
My reach is in the millions each week just from Tailwind tribes.
You can manually add your pin to your tribe or do it when you are pinning to your boards. I do not recommend pinning all of your pins in a row to your tribe.
10. Pinterest Group Boards
Another shameless endorsement for Tailwind but you can also use it to schedule your pin to your Pinterest group boards. Did I mention how much I love Tailwind and how it saves me oodles of time?
Tailwind has a feature that you can categorize all your Pinterest group boards together.
This feature allows me to pick the exact time that I want to publish the pin on my group board. It helps me avoid flooding my group boards with several pins at once. .
11. BoardBooster Campaigns
BoardBooster is another Pinterest tool that I use consistently. It works slightly different to Tailwind in that you can loop pins and create campaigns for group boards.
Group boards provide an opportunity for bloggers to share their content with additional audiences. It does take a lot of time to be active on multiple group boards, and most of this time is spent on repinning your existing pins.
BoardBooster Campaigns automate this work so that you can focus more on creating and curating the content that you contribute
12. BoardBooster Tribes
BoardBooster has a new feature called BoardBooster Tribes. It is a combination of Tailwind Tribes and Pinterest group boards. BoardBooster Tribes works by pinning a set number of your pins and you pin a set number of pins from the tribe members each day automatically.
Each tribe member votes on allowing a new user to the tribe and then pin designs are voted on as well. So, if you’re a recipe blogger you can’t join a tribe about social media tips. It keeps the pins relevant since they are automatically published to your boards.
You can get a free trial of BoardBooster here.
13. BoardBooster Looping
I specifically use BoardBooster to loop my pins and run de-duplication (the process of deleting a re-pin that is underperforming). Cleaning up your boards and keeping high performing pins on your boards is important to your Pinterest ranking.
After your pin is published on your Pinterest boards you can create a schedule to loop your pins. This will re-loop this pin after typically 1-2 months.
This feature is great to increase the longevity of your blog post pins (i.e. forever)!
You can use Tailwind to publish to your Facebook and Twitter automatically. You can really use any of your favorite scheduling tools. I also like SmarterQueue because you can recycle evergreen content.
Engage in Facebook groups that are applicable to your niche. I like the interaction with other like-minded entrepreneurs.
Read More: 5 Easy Ways to Get Traffic for New Bloggers
Twitter has an incredibly short life. I use IFTTT to automatically generate a tweet every time I post to a selected Pinterest board.
Try and re-post your tweet 2-3 more times over the next few days. If you’re using a tool like SmarterQueue then also schedule it to recycle the tweet for 3-6 months down the road.
16. Google Plus
Did you know Google has communities where you can publish your content? Here is an article on how to find and join communities. Like Pinterest group boards, and other content sharing sites, there are typically rules for each community.
Make sure you read the rules (how and what to post) and engage your audience. Be a good community member don’t just flood the board with your fantastic content.
Bloglovin’ is a blog reader that allows you to keep up with your favorite blogs and discover new content. Bloglovin’ has a great community of other bloggers. You can set categories, or follow your favorite peeps, and keep up to date with their latest posts.
Speaking of other people’s posts, you can share your own content as well. Every time you write a new blog post, Bloglovin’ automatically posts a preview in your followers’ feed.
Your followers can simply click on the post to read it, like it, or save it for a later time. Your followers can also click on your blog and see all your posts at once.
Even if you don’t have many followers Bloglovin’ lets users search for blogs by categories and shows blogs similar to the ones they are following. This is an opportunity for others to find your blog much more easily.
Medium, a blogging platform from the creator of Blogger and Twitter. Medium allows you to share your blog post as a story. Medium is built to reward content for its quality so I recommend posting your best blog posts here.
Once you’ve published your story you can submit it to collections, which are themed categories that organize relevant articles in one place. Readers follow collections making it easier for Medium to deliver content that is valuable and interesting for each user.
StumbleUpon is a platform to discover the best photos, videos, and websites. Based on your interests, they recommend content discovered by a community of 30 million expert curators. Choose a variety of interest from business to hobbies and click the Stumble button.
You can Stumble your own content, but, it’s best if you ask a friend to do it for you. Sure you’ll be fine if you Stumble a few of your best blog posts here and there but the point of StumbleUpon is to find other great content and share content from people you love.
Sharing is caring in this blogging business world.
20. LinkedIn Posts
I used to think LinkedIn was just for the corporate world and making connections. Linkedin has a special feature where you can publish your blog posts and all of your followers will see your post.
21. LinkedIn Groups
If you don’t have a huge network of followers LinkedIn Groups is a great way to join niche groups. There are more than 1.5 million groups on LinkedIn.
Find one that has genuine engagement and reaches your niche. Engage in your group – leave comments and share other meaningful posts from others. Then, share your post too!
22. LinkedIn Pulse (Articles)
LinkedIn has a feature called Pulse. This is where you can share your articles (blog posts essentially repurposed). Here is why sharing your blog post on LinkedIn Pulse is helpful to reach your audience:
- Your original content becomes part of your professional profile. It is displayed in the Articles section of your LinkedIn profile.
- It’s shared with your connections and followers in their news feeds, and sometimes through notifications.
- Members that aren’t in your network can follow you from your article so that your next article will be surfaced in their feeds.
- Your article may be searchable both on and off LinkedIn, depending on your profile settings. Having your public profile visibility set to “everyone” will distribute your articles publicly.
If you want more info check out this LinkedIn tutorial.
It’s the Q&A platform where anyone can post a question and get answers from experts in the community. After all, you are an expert in your niche. Now, answering questions and helping your fellow entrepreneurs out is just good karma, but why not get rewarded with blog traffic too?
The best place to find content to link to in your Quora answers is from your blog posts. Linking to blog posts in your answers will get traffic to your site and show you are a thought leader in your niche.
I like to be one of the first experts to answer a question (which often can get you upvoted). Or, I look for a question about a week old with more than 1,000 viewers.
This means people are searching for this answer and when you reply you’ll get a lot of views on your response. Make sure you are leaving quality, helpful, answers and not just plugging a link to your post.
24. Guest Post
Guest posting should be reserved until you’re an established writer in your niche. I’m not saying wait years to guest post, quite the contrary, but I don’t recommend it as the first source of traffic generation if you are a new business or blogger.
Join some Facebook groups that have influencers in them that you can rub shoulders with (figuratively of course), follow your influencers on LinkedIn, Twitter, or Pinterest. Leave comments on their blog posts so you become a familiar face.
Then stalk where your competitors and influencers are guest posting. Those are opportunities for you since you know those websites are already accepting guest posters.
To save you some time here is a resource for guest blogging opportunities.
25. Email Your Subscribers
You don’t have to send every blog post to your email list, though I suppose you can if you want. I like to send emails to my subscribers that solve a problem for them.
Thanks for making it to the end. Do you want a handy checklist that covers these 25 tips? You can get it in my free resource library.