Building your email list should be a top business priority. Not sure why it’s important or where to start? Many bloggers and business owners don’t see the importance of building an email list right away until they see the impact email lists can have on website traffic and revenue.
Read on my friends, I’ll show you the benefits of building an email list and how to get your list started with opt-in incentives.
What are the benefits of building an email list?
The short answer is that it is most effective, targeted, and yields a very high ROI.
- Email has been the #1 most profitable marketing channel for 10 years in a row
- Email is 40x more effective than social media for customer acquisition
- For every $1 spent, email marketing generates $38 in ROI
Email is Personal – Email allows you to land directly in front of your audience when you want to. There is no ranking system limiting your reach. People can skip logging into social media for days but check their email much more frequently. It is very direct, personal, and casual.
Email is Targeted – When someone subscribes to your list, they already like what you have to say, your products, or services. Now you know what they like, you can deliver them highly relevant content and offers to get better results, this is called segmentation. For example, if you opt-in to my email list by subscribing to my Tailwind Tribes Tracking Spreadsheet, I might send you relevant posts about Tailwind and Pinterest, and ultimately, will send you information about my Tailwind Tribes e-course launch.
You Own Your Email List – You do not own Pinterest, Facebook, Twitter, Snapchat, Instagram, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change. On the other hand, you own your email list, and it is not influenced by changes in social media algorithms.
It is Customizable – You can create an email campaign on any subject and any format – from an email course to a blog post alert. It’s easy to customize the design, layout, and email the name of your subscriber making it more personal. It feels more relevant than finding a generic piece of content on social media.
Email Marketing is Inexpensive – The cost to build your list is nominal. ConvertKit, the best email service provider, has plans that are under $25/month.
Email is One-on-One – People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly by replying to you. This helps build trust and a meaningful connection with your audience.
Email has Longevity – When people subscribe to your list you can stay in front of them for months, or years, with valuable content. With the constant changes on social media, you may not always be able to stay in their newsfeed, or they may simply miss your posts.
How do you get people to subscribe?
You may have already noticed your website visitors aren’t just subscribing to your email list from that boring little sidebar box. It’s time to face the reality that if you want subscribers to your email list you need to offer something valuable.
“Click here to receive my newsletter” or “Join the list” isn’t enough to entice people to hand over their email address. That’s why you need an opt-in incentive. The value needs to be clear, sign-up box obvious, and not be too pushy or distracting.
Build a Solid Foundation – Start with a well-designed website, branding, and focus on content creation. This will help build your credibility and more people will be inclined to subscribe when you look like an authority in your business.
Pick an Email Marketing Service – I love, and highly recommend, ConvertKit. Even though there is a small financial investment when you’re starting out it is one that I consider worth it. You could look into other free options like MailChimp but consider eventually you’ll probably need to switch to something more robust as your list grows.
Create an Opt-in Incentive – There are several ways to get visitors to subscribe by using a valuable opt-in incentive. This should be something that your audience would pay for but you’re giving it away for free. Here are some ideas:
- digital download
- swipe file
- free trial
Make it Visible – Now that you’ve spent some time making your valuable freebie make sure your audience sees it! On your website consider using several of these methods:
- landing page
- content upgrade within a blog post
- header opt-in call to action
- sidebar on your blog
- hello bar
Post it on Your Social Pages – Now is a great time to utilize those social media accounts to promote your opt-in incentive. Focus on driving your traffic directly to your offer – send your audience to a landing page. Or, direct them to the specific blog post, or page, with the opt-in incentive.
It does not matter what type of products or services you offer nor the size of your business. If you’re just starting out or well established, the benefits of building an email list will help grow your business and increase sales.
If you have a website, and you want to turn your visitors into your tribe, then you need to get them on your email list. Remember to keep in touch with them!
Do you have any other ideas for creative ways to start building an email list?