I can honestly say I never thought I would be writing this post about Pinterest strategies. I was that person who said, “I cannot believe these people are really getting that much traffic from Pinterest. Isn’t it for recipes or something?” Major truth bomb right there.
I will be including screenshots in this blog post and explain my Pinterest strategies to get 501,411 viewers in 30 days. That’s a 1,790,653% increase if you’re wondering.
It’s no secret I was totally new to Pinterest. It’s also no secret that I highly recommend people invest in learning new things, especially as an entrepreneur.
I found the time, took Melyssa Griffin’s Pinfinite Growth e-course, which I highly recommend, and dove in. Here is my exact process – make sure you read through to the Tailwind strategy section.
Set the Right Foundation
Before you do anything else you need to have a solid foundation to capture your Pinterest traffic. What does that mean? Ask yourself the following questions:
- Do I have a niche and know my audience?
- Have I created a beautiful brand and launched a well-designed website?
- Do I have content upgrades for my blog posts (like a free checklist or other freebies)?
- Is my website clear what product or service I am offering and are there multiple opt-ins to get on my email list?
- Have I set up my email service such as ConvertKit?
If you cannot confidently answer all of those questions grab this business roadmap. It will walk you through step-by-step what to work on for your business and gives you access to tools and resources to get started.
This is very important because if you are driving hundreds, or thousands, of visitors a day to your website you need to capture that traffic on your email list. Secondly, you want to look like the authority that you are in your niche and a well-designed website adds value to your brand.
Now that we’ve covered those pre-requisites here are my top Pinterest strategies.
Create a Business Account for Pinterest
If you have a personal account you can convert it to a business account, it’s free. It doesn’t affect your boards, pins, or anything you’ve already published. It simply gives you access to more cool features – like being able to promote pins and check your analytics. Sign up or convert your personal account to a Pinterest Business Account.
Write a Meaningful Header and Add a Professional Photo
You can use your name, or business name, and then a description. For me, I added Entrepreneur + Business Tips. That’s who I am and what I offer. Then I added my quick elevator speech into my description plus added a link to my roadmap freebie.
You Can Achieve Huge Results With a Low Following
This is more like an FYI than a Pinterest strategy tip. I still got 500K views in my first month with 36 followers. The Pinterest algorithm is constantly changing. At one point in time, the number of followers had a larger impact.
Of course, the number of followers you have does help you, I’m not trying to say otherwise. But what I am trying to convey is quality content is what gets you high page views not follower number so don’t get hung up on this right away.
Confirm Your Website With Pinterest
This is pretty simple you can get the instructions here from Pinterest. Confirming ensures that you own your website and adds your profile picture to any Pin that comes from your site. You’ll also get access to website analytics so you can see what people are saving from your website.
Enable Rich Pins
There are four types of Rich Pins: app, product, recipe, and article. For bloggers, article pins help Pinners save stories that matter to them. Each Article Pin shows a headline, author and story description.
Create Boards Related to Your Business
Try to start out with 15 boards related to your business. Some Pinterest users have way more than this but 15 is a sweet spot to start. I created boards like branding, top Pinterest strategies, marketing tips and so on. Then, arrange your boards so the most relevant ones are at the top of your profile.
Create your own board for your website content and make it your very first board.
Create Board Covers
I personally like the way it looks. It’s easy to scan my page and see what each board is about. I also made my own board stand out by adding a bit different, but complementary, design for my Everyday Lyndsey board.
You can also add images to the board covers that complement your brand identity without creating your own board covers. Either way, make it look visually appealing.
Optimize Your Board Titles and Descriptions for SEO
Pinterest is a search engine. If you want people to find your content you need everything working in your favor. When you click each one of my boards you’ll see what the board is about with keywords. The descriptions don’t have to be incredibly long but focus on high ranking keywords.
Write Pin Descriptions and Hashtags
Your description matters on your pin. Write 2-4 sentences about what the article is about, add a few keywords, and then add 3-4 hashtags.
Yep, Pinterest went from penalizing for hashtags to now promoting your use of hashtags. As of November 2017, you should be using hashtags.
Create Vertical Pins
Tall vertical pins are a requirement. Actually, most rules on Tailwind Tribes require that your pins are vertical to be able to post in the group. The current optimal pin size is 735×1100.
Keep in mind, Pinterest does change up the sizes frequently it’s wise to double check the current size for best practices.
Design Multiple Pins Per Blog Post
There are several reasons you might want to create multiple Pinterest pins. If you’re just starting out your blog you probably don’t have a lot of content. Adding additional pinnable images to your post helps increase your pin count on Pinterest.
You may want to share your article on 10-15 different boards on Pinterest. Let’s say you create four pins per each article, and you pin to each of those boards, now you have generated 40 – 60 pins from this one post.
Another reason to create multiple pin images is to test which ones perform the best on Pinterest.
Read More: How to Hide Your Pin Images
Social Warfare is among the pioneers of customizing how your content is shared, particularly with Pinterest. The Social Warfare – Pro add-on allows you to decide exactly which image, title, and description appear when your content is shared.
On top of that, you can upload a custom Pinterest image and write a custom description so that when someone clicks the pin button, the exact image you’ve chosen shows up with exactly the description you’ve written.
Of all the tips, this is by far one of the most important Pinterest strategies.
Tailwind exponentially grew my traffic.
Remember I only had a handful of followers and Tailwind Tribes is my secret weapon. I had no idea what Tailwind was or how it worked but I signed up for a free trial and immediately purchased a year membership within 24 hours.
Tailwind works by scheduling your pins to Pinterest on any board you choose. It has some awesome features too like pinning the same image on multiple boards.
For example, this post is relevant to my Everyday Lyndsey, Blogging Tips, Tailwind Tips, and Top Pinterest Strategies boards. If you’re doing the math on that – I’ve designed 5 pins for this post x 4 boards = 20 pins for this post.
I spend no more than 30 minutes per week queueing up my schedule (usually 2 weeks in advance) of pins, posting to my Tailwind Tribes, and sharing other tribe members’ content.
Tailwind Tribes brought an entirely new level of traffic.
My reach is in the millions each week with thousands of re-pins.
It’s very similar to a Pinterest group board but instead is a tribe within Tailwind. Ready for the stats? Here you go. I signed up for Tailwind on October 26 and look when my traffic exploded.
You can see here I signed up October 13 for Pinterest and what my viewers/engaged stats were.
October 26, I signed up for Tailwind and my traffic exploded.
Here is one month later showing my stats at over 501K viewers.
BoardBooster is another Pinterest tool that I use consistently. It works slightly different to Tailwind in that you can loop pins and create campaigns for group boards.
I specifically use BoardBooster to loop my pins and run de-duplication (the process of deleting a re-pin that is underperforming). Cleaning up your boards and keeping high performing pins on your boards is important to your Pinterest ranking.
Group boards provide an opportunity for bloggers to share their content with additional audiences. It does take a lot of time to be active on multiple group boards, and most of this time is spent on repinning your existing pins. BoardBooster Campaigns automate this work so that you can focus more on creating and curating the content that you contribute
You can pay for how many pins a month you want starting at just $5. You can get a free trial of BoardBooster here.