I’ve been using Tailwind since they were in the Alpha stage and just rolling out their Tribes features. Needless to say, there were no tips and tricks to go along with how to use Tailwind Tribes effectively at the time.
But, Tailwind exponentially grew my traffic to over 500K views per month (with less than 50 Pinterest followers).
How to use Tailwind Tribes seems to be a closely guarded secret because nobody is sharing their Tailwind insider tips.
This post is going to teach you the exact strategy I am using and I’m including a resource you absolutely must have to make sure you are using your tribes effectively.
Tailwind is a Pinterest approved partner that helps you schedule pins, track pin data, and join tribes. It has some awesome features too like interval scheduling, board lists, and optimized smart schedule.
What are Tailwind Tribes?
A Tailwind Tribe is a community of like-minded bloggers and influencers sharing their pins to the tribe. Tribes can range from super-niche (i.e. only pins about affiliate marketing) to more broad (i.e. all things blogging related).
Of course, there are tribes across many different verticals: food, lifestyle, fashion, fitness, etc. You can find new tribes by clicking the Find a Tribe button.
The basic premise of the tribe is to share your own pins with the tribe and if your tribemates like your content they re-share it to their Pinterest boards.
Most tribes enforce rules such as a 1:1 or 1:2 pinning ratio (post one and share 1 or 2). This is a great way to queue up your Tailwind scheduler with new content and support sharing content from your tribe.
Tailwind Cost Breakdown
The small business/blogger plan is called the Plus Plan. Priced at $9.99/month and includes up to 5 Tribes and the submission of 30 pieces of content per month to the tribe. You can use the Tailwind scheduler to schedule unlimited pins and will have access to board insights and metrics.
What you really need to add are the Tailwind Tribes Power Ups. The levels vary from 80 to unlimited tribe shares for $ 59 – $359 annually.
The exposure from your tribes will pay for itself. I’ve received thousands of re-shares and repins plus a reach of more than 12 million in about 3 months time.
How Many Tribes Should You Join?
For the typical blogger, Tailwind Tribes is most effective when you join up to 10 Tribes and post 200 submissions/month in the tribe.
With the Max Power Up you have unlimited tribes but are limited to 200 tribe submissions. The short of the long is that you really don’t need more than 200 tribe submissions to start. If you do, you can always upgrade to the next level.
You usually have to pin 1:1 in a tribe so if you’re submitting 200 pieces of content you’ll have to pin 200 from the tribe(s) collectively.
Best practices show that you should be pinning 35-50 pins per day and 70 – 80% should be your own content. That means you’ll be pinning 25-40 of your own pins and 5-7 pins from others.
Simple math, if you have to share 200 tribe pins every month that’s 6-7 per day right there. Anything above 200 and your ratios get out of whack and you see the diminishing returns by posting too much or not enough of your own content.
Understanding Tribe Effectiveness
You need to evaluate your tribe metrics every. single. week. (make sure you’ve opted in to receive the weekly digest from your tribe). The digest looks like this and it has very valuable information.
The first thing you’ll see in the weekly digest is your overall tribe data. This includes all of the tribes you are a member of and the total reach of the tribe itself. This is an at-a-glance for how your tribes are performing.
- New Pins Added – Total pins added to the tribe by all members
- Pins Re-Shared – Total pins shared from the tribemates
- Repins Generated – The number of repins that were generated from the shared tribes’ pins
- Reach Received – Total reach of the group (tribe members that share to group boards on Pinterest vs. only their personal boards tend to net higher reach for the tribe overall)
When looking at this data you might assume that reach is the most important number but in actuality, every number plays a role in the overall effectiveness of the tribe.
Look at the Small Business tribe – this tribe had no pins added that week but still netted over 1700 re-shares from current tribe content. And astoundingly, over 11M reach that week! This tells me that members of this tribe are likely sharing to group boards and/or several members have a large following already.
The second thing to look at is your individual performance in the tribe. Review which pins had the most re-shares and repins. Then review your overall reach received for the week.
You’ll need a solid 4-6 weeks of data to evaluate the effectiveness of your tribe. One week your reach might be 20K in a tribe but the next week 500K in the same tribe. Give it a month or so to see how things are going.
Then, nix your low performing tribes and find new tribes. Or, if you end up with a handful of really good tribes, you really don’t need to join others just share more of your content with the high performing tribes.
When you start off though you’ll need to share equally across each tribe so you can evaluate the reach based on the same number of pins (i.e. if you share 10 pins to Tribe A and only 2 to Tribe B then obviously your reach would not be comparable).
Tribes Weekly Tracking Spreadsheet
I made a super handy Tribes tracking spreadsheet that helps track the metrics I just explained.
It’s easy to see from this example the disparity of reach per week. Social Media & Digitial marketing I had 45K reach one week but 748K another week.
The purpose of this spreadsheet is to get an average reach over 4 weeks. I added handy conditional formatting to automatically highlight reach in green, orange, and red, based on a defined range.
The most important metric I use to evaluate the overall performance in the tribe is the column, “Total Reach Per 4 Weeks” – this is the average reach in that particular tribe based on 4 weeks of data.
Something to keep in mind, you need to share evenly to each tribe to fairly assess the data. Blogging Traffic Tips is lagging but I shared 0 pins to that tribe one week so that could have had something to do with the low stats for the week. I’ll keep an eye on it and if the reach doesn’t pick back up then it’s time for the chopping block.
Based on your 200 tribe shares per month that’s 50/week… or about 5 pins per tribe per week if you’re in 10 tribes.
Tribes Tracking Spreadsheet Other Data
Another helpful insight this spreadsheet gives you is to compare the group reach versus your own reach. Looking at this, Bloggers Chalkboard is one of my largest groups. Yet, my reach in this group continues to be lackluster.
This could be that my pins are simply getting lost. Your pins are shown chronologically so in a large group they will get pushed down fairly quickly.
Grab this free spreadsheet – complete with how to use instructions – and start tracking your tribes today.
Sharing tribe pins to a group board is a nice thing to do instead of only sharing to your personal Pinterest boards. This gives the tribe member more pin impressions.
If there’s a pin you like a lot (or you simply want to show a little extra support) feel free to share it on your relevant group boards.
If you open your tribe and select your pins you’ll see a little number showing how many re-shares your pin has gotten. Click on that number and you’ll see something like this.
The boards in green are group boards. This particular share from one of my tribemates Erica netted me over 18K impressions because she shared my pin to her group boards.
One thing I want to point out is the red circle I added. Notice how this person scheduled my pin to 3 boards but it shows 0 under published. This is because he scheduled my pin and it hasn’t published yet.
The potential impressions are over 20K and those impressions will show in my weekly results after the pin is published.
This is super important to keep in mind because he could have scheduled my pin weeks in advance. This goes back to my point that it’s so important to track your tribe stats every week to get an average over many weeks and not get too hung up on the stats of one particular week.